Ali Bushell has deep experience in market/customer research and social/text analytics. With a focus on actionability of insights, she's built and lead research and analytics practices for a number of medium to large companies spanning a wide number of verticals and horizontals. Currently, it is estimated that the vast majority (some estimate it at 90% or more!) of the world’s data is unstructured--and growing. It’s therefore critical to fully integrate these insights into business decisions to enable the most complete understanding while also avoiding an incomplete interpretation.
Data Analytics, Social Media Research, Text Analytics, Market Research, Customer Research,
Analytics and Research guidance and consulting in the areas of Data Analytics, Social Media Research, Text Analytics, Market Research, Customer Research across the entire business/customer lifecycle.