By 2035, every tenth portion of meat, eggs, and dairy eaten around the globe is very likely to be alternative,” says a new report from Boston Consulting Group and Blue Horizon Corporation predicting alternative proteins could account for 11% ($290bn) of the market by 2035 vs 2% in 2020. And this is a pretty conservative scenario, they argue: “It could be much more, if all four of the dominoes now lined up were to tip over…”
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