Armed with deep knowledge and understanding of consumers’ preferences, Haofood’s all-Asian leadership team will set the brand up for creating more plant-based alternatives enjoyed by consumers in the Asia Pacific
SHANGHAI, 27 SEPTEMBER 2022: Haofood, the world’s pioneer in the development of plant-based chicken from peanuts, today welcomed new members to its management board who are not only specialists in the food industry but also experts in alternative protein in Asia.
The Board of Directors includes Astrid Prajogo, Founder & CEO of Haofood, who represents the Founding team; Christian Cadeo, Managing Partner Asia at Big Idea Ventures and Yip Hon Mun, who has various investments in the alternative protein vertical as an independent Director, while in his personal capacity, Henry Soesanto, CEO at Monde Nissin Group and Jay J. Lin, Vice President of Strategic Investments APAC for Rich Products Ventures have joined as Board Observers.
“Haofood started on the right foot – it has a competitive advantage thanks to its great tasting and sustainable chicken alternative products built on the back of robust, innovative technology. They also have a deep understanding of consumer behaviour across the region. I am confident that the brand will be able to grow the category and become a leader given its unique approach to winning the hearts of Asian consumers,” added Christian Cadeo, Managing Partner Asia at Big Idea Ventures.
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