Beyond vegans: How Singapore’s Angie’s Tempeh hopes to hit 10% of US$4.5bn global market

by Olivia Chavassieu | Aug 11, 2022 | Press | 0 comments

Attaining global leadership in the tempeh or traditional fermented bean cake market requires innovative formulations and securing buy-in beyond health-conscious vegan consumers, according to the founder of Singapore’s Angie’s Tempeh.

Armed with two strategies in mind, the brand aims for a 10% slice of the global tempeh market estimated to be worth US$4.3bn. It is also simultaneously strategising its South East Asian market expansion by 2027.

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Beyond vegans: How Singapore’s Angie’s Tempeh hopes to hit 10% of US$4.5bn global market

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