ERICA ROSEN

Bio
Erica is the VP of Marketing at BioLite, an award-winning social enterprise dedicated to bringing safe and reliable energy access all over the globe. From healthy e-commerce to wholesale strategies to multi-million dollar Kickstarter campaigns, her expertise reflects a rapidly changing marketing landscape.

Company
BioLite

Role
VP of Marketing: Brand Strategy, Content, Communications, Go-To-Market Strategies

Skills
- Brand Positioning & Strategy
- Content Calendar & Strategy
- Brand Voice & Comms Development
- Agency/Vendor Management
- Building Out Your Marketing Team vs. Outsourcing
- Crowdfunding Guidance & Strategy
- Marketing Plan Development
- Workflow Management
- Overall Strategic & Systems Thinking
- Data & ROI driven Marketing