On August 1st, India’s Evo Foods opened preorders in Mumbai for its new plant-based egg products — protein patties and cubes in Original and Peri Peri flavours.
Just 24 hours later, sales had reached over a thousand units, despite the fact that preorders were only available to newsletter subscribers and the brand had not paid for any advertisements. This success is a testament to the growing demand for plant-based products in India.
In March, Evo unveiled what it claimed was the world’s first heat-stable plant-based boiled egg. The following month, the brand showcased the product in the US for the first time, alongside its existing liquid eggs.
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