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Filipino Appetite for Sustainable Alt-meat Growing but Bigger Push Needed

by Olivia Chavassieu | Sep 1, 2022 | Press | 0 comments

Homegrown plant-based startup Worth the Health Food’s (WTH) tagline is “crave good food” — or meals that are kind to people’s health and to the planet, and also taste as good as dishes made with conventional meat.

According to the Food and Agriculture Organization, interest in alternative protein sources has been increasing in recent years due to changing consumer tastes, the search for sustainable food systems, and growing environmental and ethical concerns around traditional protein production practices.

WTH, which markets its products under the Umani brand and also sells them at Umani Bistro kiosks, offers ground meat made of mung beans and texturized soy protein. It also sells pantry staples such as shredded meat, nuggets, corned “beef” and adobo flakes made with jackfruit, and sausage made with wheat and soy.

Its products are made from 100% plant-based ingredients and have no artificial preservatives, no cholesterol, no hormones, and no antibiotics.

“The population will grow, and we will have to double our livestock in order to satisfy the protein demands of the world. So we are looking for more sustainable ways to satisfy this [demand] for protein meat. One way is to look for alternative sources of protein. It could be from plant-based, fermentation or cultured meat,” said Carissa Lim, co-founder of WTH.

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