What is it?
Have an idea how Singapore can create better food? If you have ideas about how to increase local food production, healthier options at mealtime, minimising food loss/waste or creating better ways for us to consume and package our food, we want to hear from you!
The Big Foodivate Challenge is a student pitch competition where we look for the best ideas from young local talent to help Singapore achieve its 30 by 30 goal to 30% food security by 2030.
The Challenge will be held in two rounds:
Initial applications will have their applications evaluated by the team at Big Idea Ventures then the Top 3 finalists in each category will move forward for live judging via our inaugural event.
The 2020 inaugural event was a great success. To get an overview of the event turnouts click here
Fill in our application form here, you’ll need to include:
- A link to your pitch deck (consisting of not more than 8 slides)
- A link to a 3-5 minute video of your pitch
- Your pitch’s tagline.
- Our Deck Guidelines are here to guide you!
Have a query about the application?
Email us at yiting.loh@bigideaventures.com and we would be happy to answer your questions!
Event & Platform Partners

Saladplate is the premier international wholesale marketplace for sourcing food, beverages and hospitality products globally. We are a group of enthusiasts dedicated to Food & Hospitality industry for more than 40 years, ready to support you with our unique O2O solution backed by 24 trade shows in Asia and over 2 million professional buyers and suppliers. We offer the mobile-first onestop solution from branding to sales and marketing coupled with superb lead-to-order conversion rate, streamline order management and real-time reports. More than just a business platform, we aspire to foster a 24/7 community in which all industry professionals are connected. We have you covered for industry insight, knowledge and opportunities. For more, click here.

Held from 5 – 8 September 2022 at Singapore Expo, FHA-Food & Beverage is the platform of choice for industry professionals, including distributors, importers, manufacturers and retailers from Asia to see and source for food ingredients, drinks, fresh produce, services and equipment across Food & Beverage, Food Ingredients and FoodTech. The Alternative Protein Asia area, stretching over 800 sqm (or 8000 sqft), will feature a large range of exciting exhibitors, the New Protein Bites – Tasting Bar (Sample Bar) to discover emerging products, a dedicated Alt-Protein Start-ups Village for entrepreneurs and the Alternative Protein Asia Theatre hosting a four-day content program including culinary demonstrations. The future of food seminars provide roundtables, pitching sessions, educational presentation, showcases all around the now & next of alternative protein. The APA will also host the Big Idea Food Competition (BIFC) run by the venture capital firm Big Idea Ventures with the winning start-up taking USD 200,000 in investments. Find out more here.

FHA-Food & Beverage is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
Support Sponsors

Singapore based Saladstop! will provide one (1) judge to the Singapore competition in addition to providing insights into the growing demand from consumers focused on finding alternative proteins at healthy QSR restaurants. Saladstop! will be providing a trial run at their flagship restaurant 2.0 location in Singapore for one month after the finals in 2023, with an option to continue the relationship after. For more, click here.

Classic Fine Foods will be the main distribution partner for the BIFC Singapore 2022, with a focus on working with the startups to understand how to get their products into the hands of chefs and restaurateurs from across SE Asia. For more, click here.

Nestle’s Singapore based R&D center will provide the competing startups with complimentary consultations around flavor and formulation, in addition to gaining access to founders via pre-competition workshops and seminars. For more, click here.

Singapore based SGProtein will provide the first place winner with a one-day production run using their state-of-the art extruder while also providing two (2) consultation sessions. SG Protein will also provide one judge to the panel. For more, click here.
Local Partners

Ultra Indonesia is engaged in the field of research and development for Food SMEs (Small and Medium Enterprises) and currently focuses on the culinary industry. Ultra assists Ultrapreneur in Indonesia by informing comprehensive and relevant knowledge, mentoring at every step, connecting with the ecosystems needed, and finally providing added value for the creative economy in Indonesia. For more, click here.

LLP-KUKM was established in March 2007 and provides promotion and marketing services for Indonesian SMEs. For more, click here.

HAE is a creative consulting and content agency based in Seoul, South Korea. We work with sustainable brands, communities, NGOs and the government sector and provide branding, marketing, content creation, education, and event services that contribute to the wellbeing of humans, animals, and the environment, hence our name, HAE.

Located alongside Hi China, Fi Asia-China offers you acess to a wide selection of leading food and beverage ingredients suppliers who will be on hand to meet your market demands. For more, click here.

Hi China is the dedicated area for sourcing health and natural ingredients. With more than 350 leading local exhibiotors, Hi China is the largest meeting place for the health ingredients industry in China. For more, click here.

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is the first joint venture exhibition company in China founded by Informa PLC- World’s Largest Events & Exhibitions Organisers and Shanghai Sinoexpo International Exhibition Co., Ltd in 1998. The total area of our trade shows covered 1,500,000 sq.m in 2019, which provided countless trade opportunities for millions of buyers coming from all over the world. For more, click here.


Plan V - a vegan lifestyle social media channel that aims to provide inspiration and comfort for a healthier and more sustainable way of living. For more, click here.

Thailand Food Innopolis is a global food innovation hub focusing on research, development and innovation for food industry. It is fully equipped with qualified human resources and facilities to support food producers of all scales, be it local, regional, or global. We provide a platform to strengthen your business and also to innovate your food industry. For more, click here.

Enterprise Singapore is a statutory board under the Ministry of Trade and Industry of the Government of Singapore. It was formed on 1 April 2018 to support Singapore small and medium enterprise development, upgrade capabilities, innovate, transform, and internationalise. For more, click here.

The undergraduate degree in Food Science and Technology covers the full educational spectrum of food science and food technology, with a focus on four themes: food quality and safety, new food product innovation, food processing, and nutrition. Food Science is the discipline in which biology, physical sciences, and engineering are used to study the nature of foods, the causes of their deterioration, and the principles underlying food processing. Food Technology is the application of food science to the selection, preservation, processing, packaging, distribution, and use of safe, nutritious and wholesome food. For more, click here.