GREGORY LORENZO

Bio
Greg has spent his career strengthening brands on both the client and agency side through a human-first understanding of the types of messaging and tactics that build loyal audiences. He has been a part of some of the most successful campaigns across an array of industries for Spotify, Dos Equis, Sennheiser, Sam Adams, GAP and Captain Morgan. Greg graduated Cum Laude from Boston College and spent the first part of his career in brand experience before transitioning to human behavioral analysis and insights. Greg has extensive experience in Food & Beverage, Tech and Consumer Electronics and these days enjoys studying and growing audiences at small and medium-sized companies.

Greg is an avid Raptors fan, woodworker and also donates his spare time to a youth science initiative in New Jersey to help develop an interest in science among children.

Company
Futurem

Role
Executive Director, Human Insights