Jess Anselmi brings 10+ years of innovation, marketing and communications experience to her current role as Director, Innovation & Category Growth for Panera Bread where she leads key food & beverage innovation initiatives – including this year’s comprehensive coffee re-launch. Prior to Panera, she served as Chief of Staff to the Dunkin’ Donuts CMO, where she influenced strategy for the U.S. marketing organization as the restaurant chain continued to grow and evolve. She also led the innovation-to-market process for Dunkin’ Donuts 8,000 domestic restaurants across food and beverage. She began her career in public relations on the agency-side, where she learned to hustle for consumer products & technology clients and crave fast-paced environments. For her musings regarding where life and work intersect, check out her blog, The Great Between (

Panera Bread, LLC

Director of Innovation & Category Growth

10+ years of strategy, communications & marketing experience, I can help brands craft their story & hone their message to attract both investors & customers. An ideal engagement would be a company with a solid, pressure-tested idea who needs guidance on how to message it, bring it to market, and in general, get the word out.