In 2017, I became CEO of 160over90, a branding agency specializing in strategic positioning, brand building, and the development of compelling creative work to propel companies further. Throughout 2018, I worked with Endeavor to fully integrate 160over90 into Endeavor Global Marketing while also expanding 160over90's footprint to Los Angeles and Columbus, Ohio. I created the roadmap to evolve 160over90 from a "branding and marketing services agency" to a "solutions company" that is strategically focused, results driven, and data led. Over the past 6+ years at 160over90, I co-authored the higher education branding book, "Three and a Triage," and have been a routine speaker at higher education marketing conferences (American Marketing Association, American Council on Education, and Association of Public and Land-grant Universities), a presentation speaker at Endeavor's "WME 2018 Farmhouse Retreat," and a panel speaker for both investment bank JEGI and the Bank of Montreal's (BMO) "Back to School" conference.
Strategy, marketing/advertising, communications, CPG, go to market strategy, visioning, business operations