The Singapore-based food tech startup Karana Foods is working to support biodiversity and benefit farmers, consumers, and chefs, through a meat alternative made from jackfruit. After working for two years in Singapore and Hong Kong, Karana is bringing its products to the United States.
“We focus on finding plant-based ingredients for our products that promote the value of the intersection of health, sustainability, and equity for farmers,” Ania Madalinska, the Head Sustainability Advisor at Karana, Foods tells Food Tank.
Karana sells their products through food service providers in Hong Kong and Singapore. In 2020, Karana received over US$1.7 million from the Tyson Foods-backed Big Idea Ventures to invest in their brand. The company now hopes to build on its success and expand into the U.S. market, starting with San Francisco restaurants
Karana believes that restaurants offer an important entry point for consumers. “Our original goal was always to have people taste Karana through chefs first,” Karana’s Co-founder, Blair Crichton states. “It’s the ultimate way to experience a new ingredient and in line with our goal of making every customer interaction with a Karana product an incredible culinary experience.”
Read More HERE