MAD Foods debuts in Malaysia via exclusive partnership with 7-Eleven
By: Vulcan Post
MAD Foods (MAD) officially launched its debut line of 100% plant-based and dairy-free ready-to-drink (RTD) cold brew coffee called MAD Coffee in Malaysia on September 14, 2023.
The Vulcan Post team was invited to the launch event at 7-Eleven Cafe Puchong. There, we met with the couple behind MAD, Angelique Teo (Chief Branding Officer) and Bobby Randhawa (CEO).
Founded in 2019 by Angelique, a Singaporean media and radio personality, and Bobby, who has over 20 years of experience in the FMCG beverage industry, MAD aims to create beverages that give people the choice to consume conveniently, healthily, and sustainably. The brand’s R&D journey started about two years ago, as they want to ensure their products hits the “top spot for taste and indulgence”.
Some of you may have noticed MAD Coffee’s products already available in 7-Eleven outlets around Peninsular Malaysia before this launch. Bobby shared that their coffee was introduced to the West Malaysian market in late June this year.
He also explained that having the official launch later was a tactical approach by the brand to establish a presence and stable supply chain here beforehand, and to also ensure their offerings are readily available to consumers.
“We take great care in sourcing and curating our ingredients, meticulously selecting them from regions across Asia and Australia with our oat milk coming from Europe,” they told us.
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