MeliBio’s novel vegan honey will launch in Europe next year through organic food producer Narayan Foods.
Melibio’s honey will see its retail launch in European stores next year; Narayan’s products are available in more than 75,000 stores across Europe. The product launch marks the first time vegan honey of its kind will enter the European market.
California-based Melibio uses plant-based ingredients and novel tech to produce its bee-free honey that looks, tastes, and functions like conventional honey. It even includes plant pollen, but without the impact to bees.
While bees play a critical role in our food system, pollinating plants that make up 35 percent of global crop production, honey removal is taxing on hives and can often be deadly. Bee populations face a number of other threats including colony collapse disorder, which has decimated hives around the world. Conventional agricultural pesticides and herbicides have been linked to their decline, leading the European Union to ban the neonicotinoid class of pesticides.
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