PAUL ALSHOOLER

Bio
MWNY is a preeminent packaging prototyping agency located in NYC. We specialize in the execution and realization of brand packaging. We build partnerships that drive development, creative, and production of packaging in all forms.

Within our packaging Innovation Labs we are able bridge the gap between design intent and realization by turning ideas into producible and manufacturable product(s) helping our brand partners make conscious and thoughtful decisions that increase speed to market and realize supply chain efficiencies.

Our teams diverse expertise has led to partnerships within every vertical of the Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG); Beauty, Cosmetic, Fragrance, Personal Care, Home Care, Food, Beverage, Toy, Liquor & Spirits.

A deep integration affords our team better optics throughout the spectrum of brand development. Working directly with brand owners, creative proxies, and their manufacturers we provide turn-key solutions for efficient and effective product launches.

From multi-national corporations to emerging start-ups, packaging prototyping is the backbone of successful brands.

Company
MWNY

Role
Principal and Operator. Specialty in Packaging Prototyping, Production, and Supply Chain.

Skills
We're a packaging prototyping agency. For ascending brands our best value is to holistically evaluate their current packaging. Our process of prototyping, honing, and perfecting eliminates mistakes, and saves money. Our goal is to simplify a brands supply chain, and introduce them to strategic partners upstream and downstream helping increase efficiency and speed to market, while decreasing waste and error.