Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD by Olivia Chavassieu | Apr 28, 2023 | Press | 0 comments Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD By: Food Navigator Asia Chinese firm Haofood says that the convergence of right ingredients with its proprietary tech was key to creating its first clean-label plant-based product – Carefree Pulled Chickless. HTTPS://WWW.FOODNAVIGATOR-ASIA.COM/ARTICLE/2023/04/25/HAOFOOD-S-CAREFREE-PULLED-CHICKLESS-TARGETS-INCREASINGLY-CLEAN-LABEL-SENSITIVE-CONSUMERS