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SIMULATE (formerly knows as NUGGS) is a food technology company which produces plant-based meat products. The company’s signature product, NUGGS is a plant-based chicken nugget alternative. From its launch in July 2019 via a direct-to-consumer website, NUGGS are now sold in 5,000 retail locations such as Whole Foods Market, Walmart, Sam’s Club, and Target stores. SIMULATE also makes a plant-based chicken patty product called DISCS.

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