SLICE x Big Idea Ventures – Alternative Protein for an Alternative Norm

With the rise of Beyond Meat and Impossible Foods, there’s so much hype around alternative protein and the environmental benefits it can potentially bring about. While it deserves to be a class of its own, many are still benchmarking it to traditional protein sources e.g. animal meat. As we envision a radically different consumption landscape in the future, how can we make alternative protein as (or more) tasty, nutritious and affordable? Will COVID-19 catalyse growth in this space?