Indonesia’s mushroom protein firm Meatless Kingdom is set to embark on a business strategy revamp, including international distribution and a focus on flavour enhancement.
It comes after the company received a major boost from New York based VC firm and start-up accelerator Big Idea Ventures (BIV).
While talking about the inclusion of Meatless Kingdom in BIV’s accelerator program, Managing General Partner, Andrew D Ive said, “Meatless Kingdom was chosen due to its emphasis on local, clean-label products that are commercialised and adopted to the Indonesian palate […] Also unlike current plant-based products that require further processing, the startup takes consumer convenience into consideration and focuses on the local cuisine.”
Meatless Kingdom is BIV’s first Indonesian portfolio company and we look forward to seeing their growth and expansion!
Read more here: https://www.foodnavigator-asia.com/Article/2022/07/21/international-expansion-and-flavour-enhancement-for-indonesian-firm-meatless-kingdom?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright