‘There’s going to be a lot of burnt capital…’ Navigating the ‘hand-wringing phase’ of alt meat investment

The long-term imperative driving meat alternatives is clear: We only have one planet, with a growing population and finite resources, and raising animals to feed them all just takes up too many of them, says Tom Mastrobuoni, chief investment officer at Big Idea Ventures. But right now, he says, “We seem to have entered a stage of hand-wringing, where brands are waiting for consumers and consumers are waiting for brands.”

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