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Umami United Makes Japan’s First Vegan Eggs From Konjac Root

by Olivia Chavassieu | Sep 1, 2022 | Press | 0 comments

Japan is the third-largest egg-consuming nation in the world behind China and Mexico. Now, a Tokyo-based startup, Umami United, says it has developed a vegan egg using konjac powder and enzyme technology for a more sustainable and ethical alternative to conventional eggs.

Umami United says it’s on a mission to overcome the challenges of the current food system and “deliver an experience by uniting all at one table and creating a brighter future.”

Instead of fungi, Umami says it turned to enzymes to produce its vegan egg. Enzymes express specific flavors and textures, according to the company where fungi typically break down ingredients during fermentation.

The company is also working to tackle allergy issues for younger generations as eggs are a top food allergen. Umami says it’s already gaining traction in Japan as consumers seek out healthy plant-based options.

The vegan Umami egg joins a growing vegan egg category led by U.S.-based Eat Just and its mung bean Just Egg. Eat Just recently reported it surpassed the sales equivalent of 300 million eggs with help from celebrities including Serena Williams and Jake Gyllenhaal. It also recently broke ground on a factory in Singapore to meet the demand in Asian markets.

Read More HERE

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