Victor Penev is a serial entrepreneur and the founder and CEO of Edamam. He is also a mentor and investor in food technology startups and advises early stage entrepreneurs.

Previous to Edamam, Victor co-founded and sold Bulgaria’s largest Internet Company, NetInfo BG. Victor Penev also ran the international digital business of Playboy Enterprises, and was instrumental in starting the digital marketing efforts of BMG and in creating key e-commerce capability for Bertelsmann’s book clubs.

Victor holds a MBA from Stanford.



I am a serial entrepreneur with 4 companies under my belt. Where I can add value is in helping first time entrepreneurs in navigating the difficult daily decisions of running and growing a company. It is much more of a mind work and advice on handling tough situations without stress.

In addition, having been in the food tech industry for almost 10 years, I can be quite helpful with contacts, business model tweaks, etc.