Pet food company Wild Earth announces it is returning to SuperZoo 2022 to showcase its premium line of nutritionally complete, sustainable dog food and treats. The brand will also debut a new product design and preview its upcoming Core Collection, to be released in 2023.
At SuperZoo, North America’s largest pet retail show, Wild Earth co-founder and CEO Ryan Bethencourt will be on hand to unveil the brand’s new look and give attendees a peak at the Core Collection, which is set to hit shelves next year. The collection will feature limited ingredients and new flavors such as Rotisserie and Classic Roast, and will retail at a lower price point. The company also plans to discuss its progress with cell-based meat development.
Wild Earth produces award-winning, cruelty-free dog food using high-quality, superfood ingredients with no fillers. Its current line includes Complete Protein Dog Food and Superfood Dog Treats.
The company has raised over $34M from investors including actor Paul Wesley, At One Ventures, Veginvest, Big Idea Ventures and Mars Petcare. Bethencourt is a prolific vegan investor himself who launched Sustainable Food Ventures in 2020, which he describes as a “micro venture capital fund” to support early-stage founders.
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