Zhenmeat’s Lu on China’s Plant-Based Meat Industry, Competition with U.S. Rivals

Zhenmeat has been dubbed the “Chinese version of Impossible Foods” and launched its plant-based meat products on the market last year, where they sold plant-based mooncakes during the Mid Autumn Festival. Earlier, Co-founder Vincent Lu spoke to Bloomberg’s Tom Mackenzie on the sidelines of the UBS Greater China Conference in Shanghai. (Source: Bloomberg)