Big Idea Ventures develops challenge programs that connect world-leading corporations with global innovators, identifying cutting-edge technologies and products. These innovations have the potential to boost market growth opportunities, while aligning with corporate strategic objectives. Our challenges bring innovation together with the leadership of the world’s top corporations to push the boundaries of food innovation and drive significant global impact.
Success Story: Mars Petcare x Big Idea Ventures
In 2024, Mars Petcare partnered with Big Idea Ventures to drive innovation in pet food, identifying and supporting startups focused on sustainability and nutrition. The program attracted 130+ startups from 46 countries, culminating in a high visibility pitch event and partnering on proof of concepts.
5 Finalists Selected
After a rigorous evaluation, the most promising startups advanced.
Expert Workshops & Mentorship
Sessions covered pet food consumer insights, nutrition, regulations, and sustainable processing.
Corporate Engagement & Site Visits
Startups connected with Mars Petcare, Bühler, and AAK, gaining insights and collaboration opportunities.
Final Showcase in Singapore
The program concluded with a live pitch event at Singapore Agri-Food Week.
This is just one example of how challenge programs create real impact.
Interested in partnering with us?
Why do an Innovation Challenge?
Our challenge programs help corporate partners to source the world’s most promising food tech companies and innovation teams, partnering with them to achieve their goals.
Benefits:
Access to Cutting-Edge Innovation
Discover breakthrough technologies from top startups worldwide, sourced at the right stage to align with your company’s needs and capabilities.
Strategic Collaboration & Open Innovation
We facilitate collaboration between corporates and startups, acting as the bridge that ensures both sides are aligned on expectations, milestones, and execution.
360° Vision on the Food Innovation Ecosystem
Our deep industry expertise allows us to bring you emerging technologies, and disruptive innovators before they reach the mainstream, ensuring you stay ahead of the curve.
Global Reach, Local Expertise
With teams across three continents, we combine international insights with regional market understanding, ensuring startups and solutions are tailored to your business needs.
Industry Leadership & Impact
‘Position your company as a thought leader in sustainable food innovation, leveraging our network and challenge programs to drive real industry change’ to ‘Position your company as a thought leader in Food Tech, Agritech, Sustainable Materials or other sectors of the Bioeconomy, leveraging our network and challenge programs to drive real industry change.
How the Challenge Works
Innovation Sourcing & Selection
We work with you to define key focus areas and source the most promising innovation teams that align with your vision and strategic objectives. Startups are carefully screened based on innovation, scalability, and benefits.
Expert-Led Workshops & Mentorship
Finalists engage in deep-dive sessions with industry experts covering consumer insights, technology development, regulatory frameworks, and scaling up.
Collaborative Development
Corporates and startups work together on pilots, partnerships, and co-development opportunities. You get firsthand access to groundbreaking innovations!
Final Pitch & Industry Showcase
The program concludes with – demo day where startups present their solutions to industry leaders, investors, and potential partners.
